Make Money as an Author/Writer in Kenya: A Complete Guide to Success

Table of Contents

  1. Introduction
  2. Building Your Author Website
  3. Ways to Make Money Online in Kenya Through Writing
    • 3.1. Blogging for Profit
    • 3.2. Freelance Writing
    • 3.3. eBook Publishing
  4. Selling Books in Kenya: Tips for Success
    • 4.1. Identifying Your Target Audience
    • 4.2. Writing Compelling Book Descriptions
    • 4.3. Pricing Strategies for Higher Profits
    • 4.4. Promoting Your Books Locally and Beyond
  5. Earning Money via M-Pesa: A Convenient Option for Authors
  6. Conclusion


Welcome to the complete guide on how to make money as an author in Kenya! If you’ve been nurturing a passion for writing and are ready to turn it into a profitable venture, you’re in the right place. In this article, we will explore various avenues for you to monetize your writing skills and become a successful author in Kenya.

Whether you dream of publishing books, starting a blog, or exploring freelance writing opportunities, we’ve got you covered. We will delve into the process of building your author website, share tips on selling books in Kenya, and even guide you through earning money via M-Pesa. So, let’s dive in!

Building Your Author Website

Before we delve into the different ways to make money as an author, it’s essential to establish your online presence. Having a dedicated author website allows you to showcase your work, connect with readers, and attract potential clients. Here are a few steps to get started:

  1. Choose a domain name: Select a domain name that reflects your author brand and is easy to remember. For example, “YourNameAuthor.com” or “AuthorInKenya.co.ke”.
  2. Set up hosting: Find a reliable web hosting service that suits your needs and budget. Ensure the hosting package offers good uptime, security features, and excellent customer support.
  3. Design your website: Opt for a user-friendly content management system (CMS) like WordPress to build your website. Choose a visually appealing theme that aligns with your writing style and genre. Mkenyadamu can help you create a successful website within a week.
  4. Create captivating content: Craft an engaging “About Me” page, highlighting your writing journey and achievements. Showcase samples of your work, such as excerpts from your books or blog posts.
  5. Maintain a blog: Regularly update your blog with compelling articles related to your niche. This not only attracts organic traffic but also showcases your writing skills and expertise.
  6. Optimize for search engines: Incorporate relevant keywords (such as “author in Kenya” and “writing tips”) naturally throughout your website’s content, meta tags, and URLs to improve your search engine rankings.

By establishing an impressive online presence through your author website, you’ll significantly enhance your chances of success as an author in Kenya.

Ways to Make Money Online in Kenya Through Writing

As an aspiring author, there are several paths you can take to earn money online and establish your writing career in Kenya. Let’s explore three popular options:

3.1. Blogging for Profit

Blogging is not only an excellent way to share your passion for writing but can also serve as a lucrative source of income. Here’s how you can generate money through blogging:

  • Choose a niche: Determine the topic(s) you want to specialize in based on your interests, knowledge, and target market demand.
  • Create valuable content: Consistently produce high-quality blog posts that provide valuable information, solutions, or entertainment to your readers.
  • Monetize your blog: Incorporate various revenue streams, such as display advertising, sponsored posts, affiliate marketing, and selling digital products like eBooks or online courses.
  • Engage with your audience: Encourage reader interaction through comments, social media, and email newsletters. By building a loyal following, you increase the chances of attracting potential advertisers and clients.

3.2. Freelance Writing

Freelance writing offers you the freedom to work on diverse projects while honing your writing skills and expanding your professional network. Here’s how to get started as a freelance writer in Kenya:

  • Create a portfolio: Compile samples of your best work, including articles, blog posts, or guest posts, to showcase your writing abilities to potential clients.
  • Join freelance platforms: Sign up on reputable freelance platforms like Upwork, Freelancer, or Fiverr to find writing gigs. Build a strong profile highlighting your expertise, skills, and writing style. (I have made over $ 10,000 in Upwork)
  • Pitch to clients directly: Search for websites, magazines, or businesses that align with your niche and pitch them personalized article ideas. Highlight how your writing can add value to their audience.
  • Network with other professionals: Attend writing workshops or join online writing communities to connect with fellow writers, editors, and potential clients. Networking can lead to valuable opportunities and collaborations.

3.3. eBook Publishing

In today’s digital age, self-publishing eBooks has become increasingly popular, opening up tremendous earning potential for authors. Here’s how to make money by publishing eBooks:

  • Identify your niche: Research popular genres and identify a niche where you can stand out. Consider audience demand, competition, and your unique writing style.
  • Write and edit your eBook: Craft a well-written, engaging eBook that offers value to your target readers. Polish your manuscript by hiring a professional editor or utilizing reliable self-editing tools.
  • Design a captivating cover: Invest in an eye-catching eBook cover that grabs attention and represents the essence of your story or subject matter.
  • Choose the right platform: Publish your eBook on popular platforms like Amazon Kindle Direct Publishing (KDP), Smashwords, or Kobo. Take advantage of their marketing tools and maximize your reach.
  • Promote your eBook: Leverage social media, author websites, guest blogging opportunities, and book review platforms to generate buzz and attract potential readers. Engage with your target audience and encourage them to leave reviews.

By exploring these different avenues, you can tap into the power of writing to make money and establish yourself as an author in Kenya.

Selling Books in Kenya: Tips for Success

Apart from online writing opportunities, selling physical or digital books in Kenya can be a profitable venture. Here are some essential tips to maximize your book sales:

4.1. Identifying Your Target Audience

Understanding your target audience is crucial for effective book marketing. Identify the demographic characteristics, interests, and preferences of your potential readers. Tailor your writing style, book cover design, and marketing messages accordingly to resonate with your audience.

4.2. Writing Compelling Book Descriptions

Craft attention-grabbing book descriptions that clearly convey the unique selling points of your book. Highlight its genre, key themes, and why readers should choose your book. Incorporate relevant keywords naturally to increase search visibility and attract the right audience.

4.3. Pricing Strategies for Higher Profits

Strategically price your books to maximize both sales volume and profit margins. Consider factors like production costs, market demand, and competition. Experiment with different pricing models, such as promotional discounts, bundle offers, or limited-time pricing, to drive sales.

4.4. Promoting Your Books Locally and Beyond

Utilize various promotional tactics to create awareness and drive book sales locally and beyond:

  • Create an author page on Amazon or other online marketplaces and optimize it with relevant keywords, author bios, and links to your website.
  • Leverage social media platforms like Facebook, Twitter, and Instagram to connect with your target audience, share book updates, and run contests or giveaways.
  • Partner with local bookstores, libraries, or literary events to organize book signings, author talks, or workshops to engage with readers in person.
  • Seek publicity through media outlets, publishing press releases, or collaborating with book review bloggers and influencers.

By implementing these marketing strategies, you can increase your book sales and establish a strong presence in the Kenyan literary market.

Earning Money via M-Pesa: A Convenient Option for Authors

For Kenyan authors, M-Pesa provides a convenient and popular way to receive payments for their writing services or book sales. With M-Pesa, you can easily accept payments from clients, sell eBooks directly to readers, or arrange for secure transactions. Ensure you incorporate M-Pesa as a payment option on your author website or when offering freelance writing services to potential clients.


Congratulations on completing the comprehensive guide on making money as an author in Kenya! By following the strategies outlined, you now have the tools and knowledge to successfully monetize your writing skills. Remember to build your author website, explore blogging, freelance writing, and eBook publishing opportunities, effectively market your books, and leverage M-Pesa for convenient financial transactions.

Embrace your passion for writing, be persistent, and continuously hone your craft. Success as an author in Kenya awaits you! So, get started today and make your mark as a profitable and esteemed writer.

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